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Quality attributes that matters when purchasing milk by Slovak consumers

  1. TitleQuality attributes that matters when purchasing milk by Slovak consumers
    Author infoKlaudia Kurajdová, Janka Táborecká Petrovičová, Gabriela Nedelová
    Author Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Nedelová Gabriela 1961- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Source document Scientia Agriculturae Bohemica : the journal of Czech University of Life Sciences Prague. Vol. 50, no. 4 (2019), pp. 244-250. - Warsaw : Sciendo, 2019
    Keywords atribúty   mlieko - milk   hodnotenie kvality - quality assessment   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour  
    Headings Geogr. Slovensko
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryCzech Republic
    Annotation© 2019 K. Kurajdová et al. Food market has changed dramatically over past decades. Whereas in the past consumers faced problems with food availability and quantity, today they are more concerned with its qualitative side. Milk, Slovak traditional foodstuff, is now experiencing the declining consumer interest. Regarding this, the main aim of the article is to examine the importance and influence of quality attributes on Slovak consumers when purchasing milk. For accomplishing this, a quantitative consumer survey was arranged. Its results showed that to the group of top five most important quality attributes belonged healthiness, freshness, sensory appeals, processing and fat; and a presence of at least two dependencies in relation to age, gender, income and education individually was confirmed. This creates a valuable basis for the value concept development, segmentation, targeting and positioning projection, product strategy modification and innovation and segmentation and marketing mi
    URLLink na plný text
    Public work category ADM
    No. of Archival Copy47591
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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