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Facebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia

  1. TitleFacebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia
    Author infoLudvík Eger, Dana Egerová, Miroslav Krystoň
    Author Eger Ludvík (33%)
    Co-authors Egerová Dana (33%)
    Krystoň Miroslav 1964- (34%) UMBPF14 - Katedra andragogiky
    Source document Romanian Journal of Communication and Public Relations. Vol. 21, no. 1 (2019), pp. 7-30. - Bucharest : National University of Political Studies and Public Administration, 2019
    Keywords Facebook   vysokoškolské vzdelávanie - college education   sociálne siete - social networks   marketing  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryRomania
    AnnotationVedecká práva prispieva k lepšiemu porozumeniu marketingovým aktivítám na sociálnych médiách vo vysokoškolskom vzdelávaní
    URLLink na plný text
    Public work category ADM
    No. of Archival Copy46711
    Repercussion category CHININGA, Tapiwa - RUNGANI, Ellen - CHILIYA, Norman - CHUCHU, Tinashe. Facebook communication and marketing influence on decision-making and choice of university student representatives : a student's perspective. In Romanian journal of communication and public relations. ISSN 1454-8100, 2019, vol. 21, no. 2, pp. 7-21.
    CABYOVÁ, Ľudmila - KUSÁ, Alena - ZAUŠKOVÁ, Anna - DURIŠOVÁ, Lenka. Visual identity of universities : logo as a visual symbol of university. In European journal of media art and photography. ISSN 1339-4940, 2020, vol. 8, no. 1, pp. 96-104.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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