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Blog-effective tool in marketing communication?
Title Blog-effective tool in marketing communication? Author info Martina Minárová, Petra Gundová Author Minárová Martina 1973- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Gundová Petra 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity 2018 : digital mirrors - part I. : conference proceedings from the annual international conference, Smolenice, 6th - 7th November 2018. S. 398-408. - Trnava Trnava, 2018 : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie ; Marketing identity 2018: digital mirrors medzinárodná vedecká konferencia Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour nástroje marketingovej komunikácie - marketing communication tools sociálne médiá - social media Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic systematics 334 Annotation The new technologies are offering new opportunities and challenges to the companies in marketing communication. Traditional marketing communication channels are still important, but on the other hand more and more consumers continue to gain information through the social media. Nowadays, the use of social media as a marketing tool in company is not a new phenomenon. The aim of this article is to find out if blog could be effective tool of marketing communication. For the purpose of the survey, method of questioning (questionnaire research) was utilised. This article is focused on young people and their consumer behavior. The subject of the research was a sample of young people (217 respondents) because the previous results of research demonstrate that the relevance of blogging in the buying process is particularly evident among buyers under 35. Public work category AFD No. of Archival Copy 45236 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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