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Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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