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Effect of multicultural and language barriers on level of competition awareness

  1. TitleEffect of multicultural and language barriers on level of competition awareness
    Author infoMária Sirotiaková, Mária Pomffyová
    Author Sirotiaková Mária 1960- (80%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Co-authors Pomffyová Mária 1963- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Source document Enterprise and competitive environment : 20th annual international conference, Brno, March 9-10, 2017 : conference proceedings. online, s. 794-803. - Brno : Mendel University, 2017 ; Enterprise and competitive environment international conference
    Keywords informačné systémy - information systems   konkurencieschopnosť - competitiveness   malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises  
    LanguageEnglish
    CountryCzech Republic
    AnnotationThe paper reviews and considers the role of multicultural and language barriers effect on handling information in each phase of an information cycle aimed at gathering information about competition. Its aim is to review the level to which multicultural and language barriers influence success of individual phases of handling information in CI cycle. The level to which these barriers effect the processes of resources selection and their availability as well as the effect of these barriers on making analysis will be assessed. To analyse the results of questionnaire research of 105 respondents, methods of regressive and correlation analysis will be used. Based on respondents' opinions evaluation and our knowledge some recommendation aimed at improvement of the level of awareness concerning competitive environment will be defined. The paper also concentrates on moral and ethical way of getting and utilizing information of competitive intelligence to compare the situation in our country and
    Public work category AFC
    No. of Archival Copy40350
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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