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Destination marketing management as a tool moderating regional disparities: Case study of Slovakia

  1. TitleDestination marketing management as a tool moderating regional disparities: Case study of Slovakia
    Author infoDiana Kvasnová, Vanda Maráková
    Author Kvasnová Diana 1991- (50%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
    Source document 20. mezinárodní kolokvium o regionálních vědách : sborník příspěvků, Kurdějov, 14.–16. června 2017. online, s. 626-632. - Brno : Masarykova univerzita, 2017 / Klímová Viktorie ; Žítek Vladimír ; Tvrdoň Jozef ; Mezinárodní kolokvium o regionálních vědách medzinárodné kolokvium
    Keywords organizácia destinačného manažmentu - destination management organization   regionálne rozdiely - regionálne disparity - regional disparities   manažérske organizácie - management organizations  
    LanguageEnglish
    CountryCzech Republic
    systematics 334
    AnnotationMarketing management presents current approach to tourism development. It is based on cooperation and strategic planning of tourism development in a way bringing positive effects to all stakeholders as well as for tourism destinations. Efficient application of destination marketing management is considered as a moderating factor of regional disparities. Destination management organizations (DMOs) are entitled to enforce the concept of marketing management into managerial practice. The aim of the paper is to assess the application of destination marketing management concept in Slovakia as a tool of regional development. The material utilized by the authors are secondary data processed by selected methods of descriptive statistics. The Tourism Support Act. 91/2010 Coll. determined preconditions for application of marketing management in Slovakia. According to analysis of selected indicators, we note that in Slovakia are established 40 DMOs, which activities are overlapping and duplicated
    Public work category AFC
    No. of Archival Copy40212
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

Number of the records: 1  

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