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Spoločenská zodpovednosť v marketingových aktivitách podnikov
Title Spoločenská zodpovednosť v marketingových aktivitách podnikov Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Ekonomicko-manažérske spektrum (EMS) : vedecký časopis Fakulty prevádzky a ekonomiky dopravy a spojov Žilinskej univerzity v Žiline. Roč. 10, č. 1 (2016), s. 12-23. - Žilina : Žilinská univerzita, Fakulta prevádzky a ekonomiky dopravy a spojov, 2016 Keywords spoločensky zodpovedné podnikanie - socially responsible business spoločensky zodpovedný marketing - socially responsible marketing dobročinný marketing - cause related marketing marketingové aktivity - marketing activities Language Slovak Country Slovak Republic systematics 33 Public work category ADF No. of Archival Copy 38963 Repercussion category DOBROVIČ, Ján - TIMKOVÁ, Veronika. Examination of factors affecting the implementation of organizational changes. In Journal of competitiveness. ISSN 1804-171X, 2017, vol. 9, no. 4, pp. 5-18.
MAZANEC, Jaroslav - BIELIKOVÁ, Alžbeta. The application of nonparametric methods in nonprofit sector. In Advances in panel data analysis in applied economic research : international conference on applied economics. Cham : Springer international publishing, 2017. ISBN 978-3-319-70054-0, pp. 269-282.
SHPAK, N. O. - STANASIUK, N. S. - HLUSHKO, O. - SROKA, W. Assessment of the social and labor components of industrial potential in the context of corporate social responsibility. In Polish journal of management studies. ISSN 2081-7452, 2018, vol. 17, no. 1, pp. 209-220.
BRYANT, Natasha. Teaching faculty to cope with change by taking the emotion out of it. In INTED2017 : technology, education and development : 11th international conference, Valencia, 06th-08th March 2017. Valencia : IATED - The international academy of technology, education and development, 2017. ISBN 978-84-617-8491-2, pp. 5391-5398.
MORAVČÍKOVÁ, Dominika - KRIŽANOVÁ, Anna - KLIEŠTIKOVÁ, Jana - RYPAKOVÁ, Martina. Green marketing as the source of the competitive advantage of the business. In Sustainability. ISSN 2071-1050, 2017, vol. 9, no. 12, pp. 1-13.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (4) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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