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Assessing the effectiveness and efficiency of marketing communication of a poster

  1. TitleAssessing the effectiveness and efficiency of marketing communication of a poster
    Author infoJaroslav Ďaďo, Daniela Daxnerová
    Author Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Daxnerová Daniela (50%)
    Source documentMarketing w 25-leciu gospodarki rynkowej w Polsce : konferencia naukowa. S. 269-281 / Czubała Anna ; Sagan Adam. - Warszawa : Polskie Wydawnictwo Ekonomiczne, 2014 ; Marketing w 25-leciu gospodarki rynkowej vedecká konferencia
    Keywords marketingová komunikácia - communication in marketing - marketing communication   nástroje marketingovej komunikácie - marketing communication tools   reklama a propagácia - advertising and promotion  
    LanguageEnglish
    CountryPoland
    systematics 339.138
    Public work category AFC
    No. of Archival Copy34954
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
Number of the records: 1  

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