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Zodpovedné správanie podnikov a jeho vplyv na spotrebiteľské správanie

  1. TitleZodpovedné správanie podnikov a jeho vplyv na spotrebiteľské správanie
    Par.titleResponsible behavior of businesses and its impact on consumer behavior
    Author infoZdenka Musová
    Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Acta oeconomica universitatis Selye : vedecký recenzovaný časopis. Roč. 4, č. 2 (2015), s. 138-148. - Komárno : Univerzita J. Selyeho, 2015
    Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   buying behavior  
    Form. Descr.články - journal articles
    LanguageSlovak
    CountrySlovak Republic
    systematics 330
    URLLink na zdrojový dokument
    Public work category ADF
    No. of Archival Copy34959
    Repercussion category HITKA, Miloš - LORINCOVÁ, Silvia - GEJDOŠ, Miloš - KLARIĆ, Kristina - WEBEROVÁ, Dagmar. Management approach to motivation of white-collar employees in forest enterprises. In BioResources. ISSN 1930-2126, 2019, vol. 14, no. 3, pp. 5488-5505.
    ANDRONICEANU, Mihai - DRAGULANESCU, Irina-Virginia - CIOBANU, Alina. Corporate social responsibility and the quality of life. In Education excellence and innovation management through Vision 2020 : 33rd international business information management association (IBIMA) conference, Granada, 10th-11th April 2019. Norristown : IBIMA - International business information management association, 2019. ISBN 978-0-9998551-2-6, pp. 1708-1718.
    HITKA, Miloš - LIPOLDOVÁ, Martina - SCHMIDTOVÁ, Jarmila. Employees' motivation preferences in forest and wood-processing enterprises. In Acta Facultatis Xylologiae Zvolen. ISSN 1336-3824, 2020, vol. 62, no. 1, pp. 151-164.
    KUSA, Alena - ZAUSKOVA, Anna - CABYOVA, Ludmila. Effect of marketing communication on consumer preferences and purchasing decisions. In Ad alta : journal of interdisciplinary research. ISSN 1804-7890, 2020, vol. 10, no. 1, pp. 150-155.
    DUBRAVSKA, Mariana - MARCHEVSKA, Martina - VASANICOVA, Petra - KOTULIC, Rastislav. Corporate social responsibility and environmental management linkage : an empirical analysis of the Slovak Republic. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 13, art. no. 543, pp. 1-17.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (6) - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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Number of the records: 1  

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