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Innovation in pricing

  1. TitleInnovation in pricing
    Subtitlecontemporary theories and best practices
    Author infoedited by Andreas Hinterhuber and Stephan Liozu
    Another authors Hinterhuber Andreas (Editor)
    Liozu Stephan (Editor)
    Issue dataAbingdon : Routledge Taylor & Francis Group , 2013. - xix; 416 s. : ilustr.
    Issue1st ed.
    ISBN978-0-415-52164-2
    NoteBibliografické odkazy. Register
    Keywords marketing   oceňovanie - kalkulácia cien - pricing - valuation   obchodné stratégie   podnikové stratégie - business strategies  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    657.372.2
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    341569Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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