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The art and science of marketing

  1. TitleThe art and science of marketing
    Subtitlemarketing for marketing managers
    Author infoGrahame R. Dowling
    Author Dowling Grahame R.
    Issue dataOxford : Oxford University Press , 2005. - 441 s. : il., tab., 24 cm
    Issue[1. vyd.]
    ISBN978-0-19-928556-3
    Note1st published in paperback 2005. - Bibliogr. odkazy. Reg.
    Keywords marketing   marketingový manažment - marketing management  
    LanguageEnglish
    CountryGreat Britian
    systematics 339.138
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 0, at library only 1
    Call numberLocationSublocationUmiestnenieInfo
    328015Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only

Number of the records: 1  

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