Number of the records: 1  

Place branding

  1. TitlePlace branding
    Subtitleglocal, virtual and physical identities, constructed, imagined and experienced
    Author infoRobert Govers, Frank Go
    Author Govers Robert
    Co-authors Go Frank
    Issue dataBasingstoke, UK : Palgrave Macmillan , c2009. - 324 s. : il., tab., 24 cm
    Issue[1. vyd.]
    ISBN978-0-230-23073-6
    NoteBibliografia s. 290-308. Reg.
    Keywords marketing   marketing územia - territory marketing   cestovný ruch - turizmus - tourism   marketing miesta - place marketing  
    LanguageEnglish
    CountryGreat Britian
    systematics 338.48
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    323735Univerzita Mateja BelaDepartment of public economics and regional developmentIn-Library Use Only
    328340Univerzita Mateja BelaDepartment of tourismIn-Library Use Only

Number of the records: 1  

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