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Importance of partnership and cooperation for territorial development

  1. TitleImportance of partnership and cooperation for territorial development
    Par.titleDôležitosť partnerstva a spolupráce v rozvoji územia
    Author infoAnna Vaňová, Kamila Borseková, Miroslav Foret
    Author Vaňová Anna 1965- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
    Co-authors Borseková Kamila 1984- (35%) UMBEF07 - Katedra regionálneho rozvoja a verejnej správy
    Foret Miroslav 1946- (30%)
    Source document Regulation and best practices in public and nonprofit marketing : 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010. Pp. 279-285. - Bukurešť : National School of Political Studies and Public Administration, 2010
    NoteVyšlo aj v časopise: Theoretical and applied economics. ISSN 1841-8678, 2010, vol. 17, no. 10 (551), pp. 73-82.
    Keywords partnerstvá   miestna samospráva - miestne samosprávy - local government   marketingový výskum - výskum trhu - marketing research - market research   propagácia   vzťahový marketing - marketing vzťahov - relationship marketing   partnerstvo - partnership  
    LanguageEnglish
    CountryRomania
    systematics 332
    AnnotationPartnership of public and private sector should contribute by solving problems in local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially marketing research, market segmentation and marketing promotion is possible to find out, analyze and publish opinions, needs and imagines of local public citizens, entrepreneurs, investors, organizations and local self-government. Then it is advisable to find optimal way of partnership realization of impletion public needs and self-government duties in the interest of providing local development. According to importance of partnership and cooperation between various sectors by territorial development, authorities of Slovak and Czech public and non-profit marketing association settle on common project. The keystone and plans are presented the text.
    Public work category AFC
    No. of Archival Copy15790
    Repercussion category FLAŠKA, Filip - PETRÍKOVÁ, Katarína. Vzdelávanie v miestnej samospráve na príklade Slovenskej a Českej republiky. In Veřejná správa jako významný faktor rozvoje regionu : sborník z konference, Jihlava, 31. května 2012. Jihlava : Vysoká škola polytechnická, 2012. ISBN 978-80-87035-60-3, s. 55-65.
    PASCARIU, Simona Monica. Effective local partnerships: strategy, roles and challenges : (a perspective based on the Romanian experience). In New paradigm in action - on successful partnerships. Warsaw : Ministry of regional development, 2013. ISBN 978-83-7610-432-4, s. 98-115.
    KINA, Ewelina - PRZYGODZKI, Zbigniew. Social capital in fostering the creativity of a city. Assessment of the role of social networking sites in the diffusion of knowledge in a city. In Economics & management 2013 : medzinárodná konferencia mladých vedcov 2013, 21-23 november 2013 [online]. Lviv : Vidavnitstvo Lvіvskoi polіtehnіki, 2013, pp. 94-99 [cit. 2015-06-11]. Dostupné na: http://ena.lp.edu.ua:8080/bitstream/ntb/27027/1/040-094-099.pdf
    NEDELOVÁ, Gabriela - TUSCHLOVÁ, Miroslava - URAMOVÁ, Mária. Unpaid work and its importance in the socioeconomic development. In Unpaid work : international scientific conference, Gierłoż, 29th-30th May 2014 [CD-ROM]. Olsztyn : University of Warmia and Mazury, 2014. ISBN 978-0-9889930-0-6, pp. 2-13.
    PRZYGODZKI, Zbigniew - KINA, Ewelina. Virtual community for a creative city. In Quaestiones geographicae. ISSN 0137-477X, 2015, vol. 34, no. 2, pp. 65-73.
    DE VRIES, Henk J. - GO, Frank M. - ALPE, Sophie A. The necessity for a local level of gastronomic tourism standardization : the case of Torino's city branding. In Modeling innovation sustainability and technologies : economic and policy perspectives. ISSN 2198-7246, 2018, pp. 205-221.
    ZANIRATO, Silvia Helena - TOMAZZONI, Edegar Luis. Patrimonio, turismo y transfiguraciones en las relaciones identidarias : El Pelourinho (Salvador - Bahia) y Porto Rico (Paraná), Brasil. In Estudios y perspectivas en turismo [online]. 2015, vol. 24, no. 2, pp. 222-243 [cit. 2019-05-03]. ISSN 1851-1732. Dostupné na: https://www.estudiosenturismo.com.ar/PDF/V24/N02/v24n2a03.pdf
    SAVENKOVA, S. Evropejškyj dosvid vykorystannja marketyngovych technologij u dijaľnosti organiv miscsevogo samovrjaduvannja. In Efektivnisť deržavnogo upravlinnja. ISSN 2070-4011, 2012, no. 32, s. 365-374.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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