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Politické a ekonomické vzťahy Európskej únie s krajinami južnej Ameriky - MERCOSUR

  1. TitlePolitické a ekonomické vzťahy Európskej únie s krajinami južnej Ameriky - MERCOSUR
    Par.title[Political and economic relations of European union with south America with countries - MERCOSUR]
    Subtitlebakalárska práca
    Author infoPetra Droppová; vedúci záverečnej bakalárskej práce: Peter Terem
    Author Droppová Petra
    Another authors Terem Peter 1970- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Fakulta politických vied a medzinárodných vzťahov . Katedra medzinárodných vzťahov a diplomacie , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2008. - 38 s.
    NoteSúbežný názov v angl.. - Katedra medzinárodných vzťahov a diplomacie Fakulty politických vied a medzinárodných vzťahov Univerzity Mateja Bela v Banskej Bystrici
    Keywords MERCOSUR (Mercado Comun del Sur)   politické vzťahy - political relations   hospodárske vzťahy - ekonomické vzťahy - economic relations  
    Headings Geogr. Amerika
    LanguageSlovak
    CountrySlovak Republic
    systematics 332.021
    33
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1
    Názov
    Spotrebiteľský test ako významný zdroj informácií o pravdivosti marketingovej komunikácie výrobkov
    Súbež.n.
    Consumer test as a significant source of information about the veracity of marketing communication of products
    Aut.údaje
    Denisa Lipnická
    Autor
    Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Zdroj.dok.
    Economic, social, environmental and legislative aspects of the corporate social responsibility 1 : proceedings of papers from international scientific conference, Banská Bystrica, 13. október 2011. S. [1-10]. - Banská Bystrica : Univerzita Mateja Bela, 2011 / Marková Viera 1952- ; Hvolková Lenka 1986- ; Marková Viera 1952- ; Šatanová Anna ; Šúbertová Elena ; Economic, social, environmental and legislative aspects of the corporate social responsibility I. international scientific conference
    Kľúč.slová
    kvalita - quality
     
     
    zákazníci - customers
     
    marketingová komunikácia - communication in marketing - marketing communication
     
     
    Jazyk dok.
    slovenčina
    Krajina
    Slovenská republika
    SystematikaAnotácia
    The contribution focuses on the issue of socially responsible behavior of companies towards its customers in terms of marketing communication and promotion of their products. It applies a method of consumer test as a significant instrument of measuring the quality of products. Based on theoretical assumptions and data collected on these issues, the aim of the research part of the work is to carry out a pre-research through a questionnaire, then to perform the consumer test of selected product category (yogurts) and evaluate it. Then, comparing the forms of research, the aim is to determine the extent to which the tested category of products matches the quality and features that promises their advertising or packaging. The object of the research thesis is a method of consumer test that have been applied on the selected category of dairy products. The entity of the research is the running, the process of implementing this method and its explanatory ability about the quality of the tested category of products. The research part of the project provides an analysis and comparison of two forms of research. In most cases, marketing communication and advertising of producers of dairy products is honest and plausible. In the conclusion of the contribution, the most important research findings are summarized
    Kategória publikačnej činnostiČíslo archívnej kópie
    24874
    Katal.org.
    BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici

Number of the records: 1  

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