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Co je branding?
Title Co je branding? Author info Matthew Healey; [z anglického originálu ... přeložila Jana Novotná] Author Healey Matthew
Another authors Novotná Jana (Translator)
Issue data Praha : Slovart , 2008. - 256 s. : fotogr., 23 cm Issue [1. vyd.] ISBN 978-80-7391-167-6 Note Názov z obálky. - Preložené z angličtiny. - Bibliografia s. 250-251. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 658.626 658.8:316.77 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 307788 Univerzita Mateja Bela Economic reading room In-Library Use Only 318912 Univerzita Mateja Bela Department of economics In-Library Use Only
Number of the records: 1