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Problems of marketing management in globalization

  1. TitleProblems of marketing management in globalization
    Author infoJaroslav Ďaďo, Janka Petrovičová
    Author Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Problems of marketing management in globalisation : proceedings of the papers from the 6th international scientific symposium, Banská Bystrica, 17. - 19. 9. 2008. S. 28-35. - Banská Bystrica : Univerzita Mateja Bela, 2008 / Ďaďo Jaroslav 1954- ; Táborecká Petrovičová Janka 1979- ; Lošťáková Hana ; Vaňová Anna 1965-
    Keywords globalizácia - globalization   marketingový manažment - marketing management   exportná orientácia   export orientation  
    LanguageEnglish
    CountrySlovak Republic
    systematics 336
    Public work category AFD
    No. of Archival Copy10971
    Repercussion categoryVODÁK, Josef - TESAROVIČOVÁ, Ivana. Economic crisis, performance management and human capital. In Çag Üniversitesi Sosyal Bilimler Dergisi : journal of social sciences. ISSN 1304-8392, 2009, vol. 6, no. 1, pp. 1-21.
    VODÁK, Josef. Talent management in selected slovak enterprises. In Acta academica Karviniensia. ISSN 1212-415X, 2009, č. 1, s. 270-282.
    VODÁK, Josef. Influence of globalization and economic crisis on human capital management. In Studia Unniversitatis "Vasile Goldiş" Arad : seria Ştiinţe Economice. ISSN 1584-2339, 2009, vol. 19, no. 1-2, pp. 190-198.
    KLEIN, Ladislau. Sustainable development, quality and globalization - corelated concepts in the today world economy. In Studia Unniversitatis "Vasile Goldiş" Arad : seria Ştiinţe Economice. ISSN 1584-2339, 2009, vol. 19, no. 1, pp. 188-202.
    VODÁK, Josef. Vytváranie trhovej hodnoty podniku. In "Vysoká škola jako facilitátor rozvoje společnosti a regionu" : VI. mezinárodní konference 2010, 22. leden, Hodonín. Kunovice : Evropský polytechnický institut, 2010. ISBN 978-80-7314-202-5, s. 221-232.
    KLEIN, Ladislau - DUMESCU, Florin. A fenntartható fejlődés és a marketing mint a gazdasági kérdések megközelitésének két lehetősége. In Tudományos és kulturális folyóirat. ISSN 1451-9921, 2008, vol. 13, no. 14, pp. 17-21.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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Number of the records: 1  

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