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    TitleCorporate environmental responsibility as a source of sustainable competitive advantage
    Author infoJana Hroncová Vicianová
    Author Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 244-255. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia
    Keywords competitive advantages   eko-inovácie - eco-innovations   environmentálna zodpovednosť - environmental responsibility   podniky - business enterprises   environmental technologies  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageSlovak
    CountrySlovak Republic
    AnnotationCorporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise.
    URL Link na plný text
    Public work category AFD
    No. of Archival Copy51452
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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